Facebook begun as a website for college students to connect but over the years it has taken everyone in fold. Due to its huge user base and popularity, the application is now transcending into the other social media platforms. In the past few years, ,Facebook acquired a number of other social media platforms such as WhatsApp and Instagram. During all this time these services were kept separate. However, it seems like Facebook is finally moving towards cross-platform integration. In the latest move, Facebook has added the ability for Facebook page admins to respond to the Instagram direct messages.

According to Facebook, this integration makes it easier for users managing pages to communicate with their followers on Instagram. Facebook Instagram integration marks the beginning of the further integration process. Previously, taking on the popular video streaming platform, Instagram added the IGTV previews

to users’ feed. And now with this Facebook Instagram integration, appears to have taken the lead.

This Facebook Instagram integration will help the social media giant in a number of ways. Firstly, it would help Facebook monetize its services on the basis of integration. And secondly, this close integration will give a competitive advantage over the applications. While this integration step might appear small, there is difinitly more down the line.